Can advertising become ethical?

Posted by in Advertising

I saw this amazing advert recently (or more correctly, PSA – Public Service Announcement) by Duval Guillaume, commissioned by Medicins sans Frontieres (Doctors without Borders). It’s called “Human Ball” with the tagline, “Don’t let AIDS gain more ground.” It is a simple concept, with fairly straightforward computer animation, but the lasting effect is superbly moving: what effects one of us, ultimately effects many of us. The video was produced for their campaign against AIDS. Thanks to Alternative Channel for the embedding code and for housing the ACT (Advertising Community Together)…read more