ezra winton

Radical Media is an advertising, marketing and production company known for, among other things, trademarking the term “radical media,” as well as threatening activists, artists and academics with lawsuits if they dare to use the term for public events. The only thing “radical” about the company is its departure from the term’s rich history of creating collaborative, reciprocal, accessible, participatory community-based media. Recently I came across an advert the company made for Walmart, starring Hans Zimmer. In the advert, entitled “The Walmart Box” and directed by Hollywood filmmaker Nancy Meyers,…read more